Organizational Cultures That Win in the New Era & How to Create Them


Leaders have talked about the importance of corporate culture for decades - however they tend to lip-service it and relegate culture to simply aspiring to a good workplace or having engaged employees. They haven't even started to tap the power of it.

The success of truly iconic and lasting companies shows specifically how culture acts as their strategic lever which is leveraged for driving growth, change, and innovation. In this new age of globalization, rapid technology shifts, and constant disruption, the 21st century marketplace is more volatile and uncertain than ever. To thrive, businesses need a new kind of emphasis around culture.

Sara Roberts, former CEO and founder of Roberts Golden and a seasoned executive consultant and advisor to dozens of Fortune 500 companies and start-up CEOs, sees how flourishing companies—from established market leaders to the surprising upstarts—share three distinct attributes:

• NIMBLE: They are much faster and more agile than ordinary organizations

• FOCUSED: They use their sense of purpose as a lens to understand and meet the needs of customers and markets

• FEISTY: They play big and act bold to capitalize on advantages and out-muscle the competition

For successful companies in this new era, culture is not about playing defense but about going on offense. It’s purposely designed, leveraged, and honed to deliver value and drive growth

In Nimble, Focused, Feisty, Roberts provides not only a look into what these organizations are doing differently but also a blueprint and framework so your company can create the cultural strategy you need to thrive in the new era.

“I’ve spent the best and most creative years of my career figuring out why some organizations thrive and others don’t." - Sara Roberts




“I’ve worked with dozens of the Fortune 250, high growth companies, start-ups, and numerous large NGOs and have seen a similar vein of what halts many of them in their tracks. Many times despite great products, innovations, and talented people, they still get in their own way, struggle to matter, and more often than not, end up frustrating their customers. I find it often comes down to an inability to learn, adapt, grow, and change. That is culture. From that understanding, I’ve built know-how based on art and science to help these companies and their teams to build the will and zest to succeed, enabling them to continually innovate and evolve in ways big and small. The reason I wrote this book is to share those observations and learnings with you in hopes it will inspire you and help your organizations to not just survive but thrive in today’s business environment.”
- Sara Roberts


"Sara brings together all of the current thought leadership around the importance of new models for corporate culture - the winning strategy for companies interested in adapting to survive. She provides concrete, actionable steps, and thought provoking questions to kickstart the journey of organizational transformation, which arguably all companies will need to embrace."

Change agent and Director of Innovation at Vodafone Global Enterprise

“Nimble, Focused, Feisty shines an important light on company culture. Chilling to those who would ignore culture, and inspiring to those wishing to build it, Sara Roberts’ words are vital to those care about the future of their company.”

Founder of the AIM Institute and author of New Product Blueprinting

“As a strategy leader in a large complex organization tasked with driving transformation, I have found that culture work is tricky business. Roberts’ emphasis on mindset, connected leadership, and the feisty spark is the right recipe to begin the cultural change journey. She gets down to the brass tacks of what it takes to steer a big ship onto a better, more enlightened course.”

Senior Vice President and Head of Strategy, Insights, and Planning at Lowe’s Companies, Inc.


You can find Sara in lots of spots, out and about. Here are a few good ways to connect with her now to get acquainted, find out where she’ll be next, and how you can get engaged.